We run this campaign throughout the year, initially we start this drive from our house during winter when cold is on its peak, we collected our used/ old clothes and from our personal network and after properly cleaning them, we started distributing to our Schoolkids families. This initiative helped these people in protecting themselves from the severe cold.
Later on, we decided to regularly run this campaign on a large scale for distributing clothes to the needy. We started this drive in our nearby areas and move on to serve the entire city. Through appeals on social media, approaching people and organizations and so on, we got a good response from the public for this initiative.
Now we are running this drive throughout the year, conducting camps in remotes areas, especially those areas where people are in extreme conditions. Every year we distribute almost 8 k to 10k pieces of clothes.